Banking Marketing Analyst - Intermediate - development and delivery of direct marketing campaigns for credit cards 93942-1

Position Title:

Marketing Analyst - Intermediate -- Manager, Marketing Communications Marketing Communications Manager

Duration: 12 months

Work location: 81 Bay St., 33rd floor

Hybrid 1 day a week in office Thursday plus one Frida in a month

This role supports the development and delivery of direct marketing campaigns for credit cards. Key responsibilities include working with cross functional teams to implement strategy,

manage campaign execution, oversee the workflow and deliverables from external third parties (marketing agencies, media companies, and production suppliers) and internal execution partners.

They will work closely with internal stakeholders and agencies through a client focus. The candidate will work with Cards Engagement & Retention Team, Cards Product, Data Base Marketing, Digital, and Agency partners. Most of the work will be completed with agency partners. They will be working with external vendor, providing direction in what they need to fulfill in terms of creative development.

Deliver against the strategic 1-2 year marketing plan that is aligned to business revenue targets - within the allocated marketing budget. Monitor and manage plan through regular updates as necessary.

In partnership with the Director and Senior Director, manage the development and delivery of the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.

Work collaboratively across the Marketing teams and Marketing Solutions & Client Offers, and lines of business to ensure effective growth of the overall line of business revenue plan.

Build and develop relationships with the key business contacts to become a trusted and valued partner in their business growth (breadth and depth of business knowledge)

Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.

Ensure all marketing activities support the bank brand and are brand compliant.

In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.

Leverage, promote and employ analytics to deliver measurable and profitable marketing initiatives - imbedding results driven learning into future initiatives for continued improvement.

Support the optimization of the Marketing budget - maximizing channels and marketing ROI.

Ensure on-going communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.

Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Must-Have Skills/Experience:

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)

• 1+ years' Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work

• Email marking experience producing client-facing communications

• Experience managing budgets (Ensuring all costs come into estimate)

• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have:

• 3+ years of experience working with an agency on creative.

• Copy writing experience/familiarity *Strong Nice to Have

• Understanding of how emails are created from a technical perspective