Inside Sales Coordinator, B2B

Reports to: Director, Private Payer and Virtual Provider Markets

Vacancy status: This posting is for an existing position.

About the Role

We are looking for a motivated and customer-focused Inside Sales Coordinator to join our business development team. This role plays a key part in driving revenue growth by supporting both new and existing B2B clients and managing inbound sales opportunities from start to finish.

You will support pre- and post-sales activities, work closely with Sales Representatives and Key Account Managers, and act as a key point of contact for inbound client inquiries.

A key focus of this role is owning the full sales cycle for inbound leads and small business accounts (under $10,000), independently managing the process from initial engagement through to closing, onboarding, and execution.

This is a highly collaborative role, working alongside Sales, Marketing, Product, and Sales Operations teams to support the growth of our B2B business.

What You’ll Do

Customer Engagement & Sales Execution

• Own and manage the full inbound sales process for small business accounts (
• Support Sales Representatives and Key Account Managers with lead qualification, account management, and customer engagement activities
• Respond to inbound inquiries, assess customer needs, and determine the appropriate sales path (direct close or handoff to sales team)
• Prepare and support account renewals, pricing updates, and customer documentation
• Promote the full portfolio of B2B testing and service offerings to new and existing clients
• Conduct customer intake conversations and ensure accurate onboarding of new clients
• Collaborate with internal teams to ensure client needs can be operationalized

Sales Operations & Administration

• Manage the B2B shared inbox, responding to client inquiries and resolving or escalating issues as needed
• Maintain accurate client records and pipeline data in Salesforce
• Produce regular reporting on sales activity including pipeline, closed won/lost opportunities, and lead tracking
• Support marketing and sales initiatives including campaigns, webinars, and outreach activities
• Ensure compliance with Salesforce processes, reporting standards, and sales tools
• Collaborate with Operations and Accounts Receivable to resolve billing or service issues
• Identify and flag inactive accounts for review and closure where appropriate

What You Bring

• Post-secondary education in Business or related field
• 1–3 years of experience in sales, customer service, healthcare services, or a related environment
• Strong communication skills (written and verbal); French is an asset
• Excellent relationship-building and customer engagement skills
• Experience in inside sales, account coordination, or customer-facing roles preferred
• Strong business acumen with exposure to proposals, contracts, or service agreements
• Familiarity with diagnostic laboratory or healthcare environment is an asset
• Experience using CRM systems (Salesforce preferred)

Why Join Us?

At LifeLabs, you’ll be part of a collaborative, forward-thinking team focused on innovation and purpose. We value flexibility, inclusion, and professional growth, creating an environment where your contributions are recognized and your ideas matter.

What We Offer:

Salary range: $57,693 - $73,559 CAD annually (commensurate with experience).