Senior Marketing Manager

Our client is a growing hospitality organization with a strong and recognizable brand across Western Canada and the United States. With over 10 locations currently operating and continued expansion planned, the organization is entering an exciting period of growth.

With a head office to Calgary, the company is rebuilding and strengthening its marketing function to support continued expansion. This is an opportunity to join a relatively young marketing team and help establish the structure, processes, and execution standards needed to support a growing multi-location brand.

The Opportunity
We are seeking a Senior Marketing Manager to lead the planning and execution of major marketing projects, campaigns, new location openings, and brand initiatives.

Reporting to the Director of Brand & Marketing, this is a highly hands-on role with a focus on project management and big-picture initiatives.

You will lead a team of three across social media, graphic design, and digital marketing, while working closely with Operations, Finance, GM’s, suppliers, agencies, and other stakeholders.

This role is best suited to an exceptionally organized marketing professional who can manage multiple projects simultaneously, build detailed rollout plans, coordinate stakeholders, and ensure complex initiatives are delivered accurately and on time.

Ideal Candidate Profile
The ideal candidate is an extremely organized marketing operator who excels at turning ideas into executable plans and managing multiple projects, stakeholders, deadlines, and deliverables simultaneously.

You are proactive, detail-oriented, and comfortable owning projects from planning through execution. Hospitality experience is a bonus, but candidates from agency, consumer, retail, or other fast-paced marketing environments are encouraged to apply.

Most importantly, you bring strong project management skills, structure, accountability, and executional excellence to a growing marketing team.

Key Responsibilities

• Manage multiple marketing campaigns from brief through launch and post-campaign review
• Develop timelines, rollout plans, assets, approvals, and execution plans for national and location-specific campaigns
• Lead material launches, seasonal rollouts, and marketing initiatives for new openings
• Coordinate stakeholders, deadlines, deliverables, and approvals; track risks and resolve issues to keep projects on schedule
• Maintain project management systems and review campaign performance for continuous improvement
• Coordinate proofing, pricing, copy approvals, and production across locations
• Ensure marketing and guest-facing materials are accurate, consistent, and delivered on time
• Lead a team of three across social media, graphic design, and digital marketing
• Set priorities, coordinate workloads, review deliverables, and provide day-to-day guidance with the Director of Brand & Marketing
• Support the growth and development of the marketing team
• Manage external agencies, photographers, designers, printers, and production partners, including scopes, timelines, and deliverables

Qualifications & Experience

• 4-6 years of progressive marketing experience with strong project/campaign management expertise
• Proven ability to manage complex campaigns from planning through execution, balancing multiple deadlines and stakeholders
• Exceptional organizational, project management, communication, and stakeholder management skills
• Strong digital, email marketing, and advertising experience, huge bonus if related to hospitality and multi-location
• Proficiency with project management platforms such as Monday.com, Asana, Microsoft Planner, or similar
• Excellent attention to detail, writing, editing, and proofreading skills, particularly for complex launches and guest-facing materials
• Adaptable and able to manage shifting priorities, inputs, and deadlines
• Experience managing agencies, vendors, freelancers, or cross-functional teams is an asset

Working Arrangements

• Location: Downtown Calgary, AB
• Work Model: Fully in-office
• Schedule: Monday-Friday, 9:00 AM-5:00 PM
• Parking: Included
• Occasional evenings/weekends may be required for launches, campaigns, or activations
• Occasional travel may be required as the organization continues to expand

Compensation & Benefits

• Salary: $90,000-$100,000
• Vacation: 3 weeks
• Health Benefits Package
• Additional hospitality and employee perks

At Aplin - together with our brands CompuStaff, Impact Recruitment, and Vantix Systems - we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers. Accommodation is available upon request throughout all stages of the recruitment process.