Vice President of Marketing
HeadSource International
Toronto, ON-
Nombre de poste(s) à combler : 1
- Salaire À discuter
- Publié le 3 février 2026
-
Date d'entrée en fonction : 1 poste à combler dès que possible
Description
Vice President, Marketing
Fast-Growing Food Manufacturer | North America
Profile
You are a hands-on, strategic marketing leader with an entrepreneurial mindset who thrives in fast-paced, growth environments.
You balance big-picture brand thinking with executional excellence and are comfortable driving results under tight timelines
Position Summary
The VP of Marketing is responsible for setting and executing the global brand strategy to drive consumer awareness, trial, and
sustained growth across the U.S. and Canada. This role owns brand strategy, innovation support, and go-to-market execution,
including the development of new brands post-incubation.
Leading a global marketing centre of excellence, the VP Marketing partners closely with commercial, innovation, and market teams
to deliver consumer-centric, insight-led marketing that drives market share, revenue, and margin growth. This role reports directly to the
President.
Key Responsibilities
Brand & Growth Strategy
- Translate business objectives into clear brand strategies and global marketing plans
- Define brand positioning, portfolio strategy, pricing guardrails, and agency partnerships
- Champion consumer insights, category trends, and innovation to support product development and new category entry
- Lead integrated marketing programs across paid, earned, and owned channels (advertising, digital, PR, social, packaging, websites)
- Oversee global brand campaigns, new product launches, and packaging development with strong local market execution
- Ensure consistent brand standards while enabling market agility
- Set agency strategy and manage external partners across creative, media, PR, and digital
- Maximize earned media, endorsements, and brand visibility
- Own the global marketing budget and oversee spend effectiveness
- Establish KPIs and benchmarks to measure marketing efficiency and ROI
- Ensure sustainable brand growth within global strategic guardrails
- Lead and develop a high-performing marketing team across markets
- Build marketing capability, succession, and talent depth
Qualifications & Experience
- 10+ years of senior B2C brand marketing experience within high-growth FMCG (U.S./Canada required)
- 10+ years leading and developing teams; strong cross-functional leadership
- P&L ownership and commercial acumen
- Experience building brands across multiple markets and cultures
- Strong agency management and integrated marketing expertise
- Knowledge of the pet food or adjacent consumer categories preferred
- Bachelor’s degree in Marketing or Business (MBA an asset)
Exigences
Niveau d'études
non déterminé
Années d'expérience
non déterminé
Langues écrites
non déterminé
Langues parlées
non déterminé
D'autres offres de HeadSource International qui pourraient t'intéresser
- Partager cette page
- Partager sur Facebook
- Partager sur Twitter
- Partager sur LinkedIn
- Imprimer l'offre
Plus d'offres similaires à "Vice President of Marketing"
-
DIRECTEUR, GESTION DES PRODUITS, ASKUITY, CANADA
Toronto,ON
Publié il y a 2 jour(s)
-
DIRECTEUR DES FINANCES - CANADA
Vaughan,ON
Publié il y a 5 jour(s)
-
DIRECTEUR DU MARKETING
Toronto,ON
Publié il y a 5 jour(s)
Voir plus d'offres similaires
Chercher d'autres emplois
On crée le match parfait
Jobillico te propose instantanément les offres d’emploi qui te correspondent.
Importe ton CV
Plus d'offres
-
Gerant de departement
Mississauga,
-
Directeur régional
Toronto,
-
directeur principal, Analyse, Commerce interrelié et Marketing
Toronto,
