Senior Marketing and Communications Specialist

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This is an exciting opportunity for a creative marketing and communications professional who is passionate about transforming the group retirement services business. The Senior Marketing and Communications Specialist provides marketing and communications consulting, including research, writing, and timely delivery of marketing communications initiatives targeting Group Retirement Services (GRS) plan sponsors, plan members, plan advisors, consultants and Client-facing staff.

Reporting to the Manager, Marketing and Communications the Senior Marketing and Communications Specialist will develop marketing and communications plans supporting GRS products and offerings, with a focus on creating engaging communications and marketing strategies.

What will you do?

As a Senior Marketing and Communications Specialist, you will:

• Work with the Marketing team to create and activate marketing and communications plans, including project management.
• Work with business partners across GRS, Market Development and Client Experience Office (CXO) (business development, shared services, product development, etc.) on communications initiatives.
• Write and develop communications and marketing materials for different audiences about their group retirement workplace plans.
• Manage the creation and maintenance of Client-facing content, presentation slides, templates, marketing collateral, and digital assets.
• Measure the success of marketing campaigns and ensure target penetration and utilization rates are reached.
• Work with designers, translation, legal, other internal business partners, and external agencies as appropriate.
• Support with ad-hoc translation requests as required.

• Develop strong relationships with internal key stakeholders across Sun Life to collaborate and drive successful campaigns that deliver results.

What do you need to succeed?

• Post-secondary education in Marketing Communications, public relations, journalism and/or relevant experience
• A minimum of 3-5 years experience in copywriting, business writing or content marketing, preferably in the financial services industry
• Demonstrates ability to develop and implement communication and marketing plans (from assessing needs to formulating strategy, implementing tactics, and measuring results)
• Strong writing, editing and production skills
• Ability to adapt the style, tone and complexity of topics in simplified and engaging content terms
• Strong project, time management and organizational skills - ability to manage multiple priorities
• Results oriented and resourceful with strong analytical skills
• Ability to work within tight deadlines with competing priorities
• Ability to work independently and as a part of a team
• SharePoint knowledge

What’s in it for you?

• We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

#LI-Hybrid

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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