Program Manager, Marketing & Sales Enablement

CFMWS. A job with purpose. Our 4000+ person strong organization champions a healthy, fun, creative and active lifestyle for Canadian Armed Forces members, Veterans and their families. Help us deliver a variety of recreation and fitness programs, offer family support, organize charity events and make sure our members access retail, travel and banking discounts and customized financial services. At Canadian Forces Morale and Welfare Services (CFMWS), we love what we do. And we live it too.

A full suite of financial solutions, tailored to the realities of our Canadian Armed Forces Members and their families, is offered through the SISIP Financial division within CFMWS. In addition to conventional insurance, investment and financial advice products and services, we pride ourselves in delivering preventative financial education and, where required, counselling, to support our members’ financial wellbeing. At SISIP, we keep our members at the center of everything we do. Our ultimate target is the right solution at the right time for our members, and our commission-free environment reinforces this. As a social enterprise, the profits we make help fund programs within the Canadian Armed Forces (CAF) community to benefit members and their families.

SISIP Financial services are available to Canadian Armed Forces Members both virtually and in-person. We have 23 offices located in CAF communities across Canada. Our national office is located in Ottawa.

The SISIP Program Manager, Marketing & Sales Enablement is responsible for marketing and sales initiatives, in collaboration with internal marketing and advisory teams, from inception to implementation. They will develop, plan and manage marketing and engagement strategies based on customer insights, segmentation models and environment trends, geared towards increasing brand awareness, customer engagement, acquisition and retention.

The successful candidate has experience in marketing and/or sales support in a wealth management or financial institution. They excel at collaborating with sales/advisory teams, presenting concepts in a compelling manner, and coordinating marketing and sales activities to optimize lead generation and conversion results. Experience with Dynamics CRM Customer Insights / Marketing modules and financial education delivery are an asset. With a focus on customer experience, they will gather insights and feedback to continuously improve content, resources and processes. Analysis of marketing and sales performance will also guide identification of areas for improvement and additional targeted solutions.

Education, Certifications and Licenses

Bachelor’s degree in Business Administration, Commerce, Economics or a related discipline AND some years of experience in financial services and project management, or a related field

Experience

In planning, designing/developing, managing, coordinating and evaluating financial services programs/activities

In conducting research and analysis

In project management

In providing advice and guidance

In planning, developing and/or conducting communications and presentations

In developing, interpreting and evaluating policies, guidelines and procedures

In business and data analysis and reporting, including Key Performance Indicators (KPIs)

In personnel administration

In budget administration

Competencies

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

Skills and Abilities

Communication skills

Leadership skills

Organizational skills

Analytical skills

Ability to champion and influence change

Ability to build and maintain stakeholder relationships

Ability to prioritize work of a team

Research, evaluate, amend and/or recommend tools, processes and/or systems to support financial services programs, projects and activities.

Interpret, monitor and participate in the development, application and implementation of policies and procedures.

Liaise and maintain relationships with internal stakeholders and external partners, including but not limited to: consultants, government departments, service providers and agencies.

Develop, prepare, manage and/or implement briefing notes, position papers, reports, presentations, communications, training or other materials/documentation.

Conduct research, surveys, audits and/or analysis of programs, compile and analyze data, and develop solutions or make recommendations.

Develop, maintain and implement Standard Operating Procedures (SOPs) and guidelines.

Language Requirement:

Bilingual (English and French) Essential

Reading: Advanced

Writing: Functional

Oral: Advanced

Start Date: 02 July 2024

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

Relocation benefits will not be provided.

Salary plus Employee Incentive Plan.

The selection process will be done virtually and/or in person.

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance, disability insurance and accidental death and dismemberment coverage.

Work Life Balance: A wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Tuition Assistance Program and Advanced Learning Program, payment of professional association memberships, online learning opportunities and second language training.

Perks: Discounts through CF One Member Appreciation.

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. Workplace accommodation measures are available to all candidates identifying a need during the selection process.