Marketing and Social Media Coordinator

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

We are looking for a results-oriented individual to join our marketing team.

As the Marketing and Social Media Coordinator for the Personnel Support Programs (PSP), you will plan, create, publish, and measure social media content (text, visuals, photos, videos) for a variety of platforms and ensure that the content aligns with the social media strategy and operational objectives.

You will develop and update a social media content calendar and make recommendations to optimize the social media strategy. You will establish a presence on marketing channels, including through advertising and videos on social media networks and social sharing sites, monitor it, and help grow it.

The Marketing and Social Media Coordinator will monitor social media and local websites to identify potential issues and opportunities.

As a talented, self-motivated individual, you will work independently with multimedia tools and demonstrate your design expertise using desktop publishing software. You will conduct research, write content, and take photos or videos during events for publication purposes.

You will play a key role in marketing analytics, particularly by using reporting and data analysis tools to inform data-driven decision-making. You will be responsible for testing and optimizing new types of content across various platforms, as well as planning and designing paid advertising initiatives. You will leverage your skills with Google Ads, Meta Ads, and Spotify to organize and optimize campaigns and effectively measure their results to drive brand growth.

Education, Certifications and Licenses

Bachelor’s degree in Business Administration, Communication, Commerce, or in a related field, AND some years of experience in social media

Experience

In planning, organizing, developing, delivering, and evaluating marketing opportunity and initiative

In social media platforms and trends

In researching and developing marketing focused social media and email marketing initiatives

In impact and social media trends analysis

In making recommendation and providing advice in marketing

In applying policies, procedures, and regulations

Competencies

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

French Essential

Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance: Flexible work options and a wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Perks: Discounts through CF One Member Appreciation.

Explore all the benefits CFMWS offers by visiting: https://cfmws.ca/Benefits

This is an on-site position with an assigned work location.

PSP: Keep our Canadian Armed Forces operationally ready and their families and military community healthy as part of the team at Personnel Support Programs. Personnel Support Programs contributes to the operational readiness of our Canadian Armed Forces through the provision of fitness, sports, recreation and health promotion programs to military communities across Canada and members while on deployment.

As soon as possible

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.