Senior Manager Digital Content Strategy & Management - BMO InvestorLine

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Leads the development and execution of BMO InvestorLine’s content strategy & design on all BMO’s platforms and channels to deliver information/communications to clients, taking into account the customer journey and the desired customer experience. Accountable for the planning, development and management of all content and produces content guidelines, assessments, models, plans, architecture and frameworks. Helps prepare, publish and optimize digital content to meet business goals. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Partners with stakeholders (e.g., marketing, content creators, designers and project teams) to ensure that content is aligned with BMO’s brand and style principles. Monitors the client’s needs and ensures content for various digital experiences is timely, usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.

• Accountable for end-to-end client content management; leads the planning and development of content and on all channels
• Establishes content and design workflow, management and governance.
• Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.
• Drives the continuous improvement of design and content management processes and procedures.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.
• Creates and disseminates content and design standards documents, such as style, tone of voice, and accessibility guidelines
• Creates and communicates the product value proposition.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences. Informs user research and usability testing.
• Supports the creation of visual designs to enhance how customers and employees engage with the business group’s products.
• Works closely with Marketing, User Experience (UX) Designers, Initiative Managers, Product Owners, and Technology stakeholders to support user experience improvements across all physical and digital channels.
• Ensures consistent application of BMO’s design system standards.
• Develops an understanding of the digital solution design interactions and user flows for the user experience in order to design solutions options.
• Analyzes data and information to provide design insights and recommendations e.g. industry best practices, client feedback, new offerings, competitor practices, website, process and business metrics.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.

Core Accountabilities:

Content Strategy & Management

Leads content management on BMO’s digital platforms and channels to connect and deliver information/communications to our customers and employees. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., marketing, content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.

• Develops content solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

• Provides advice and guidance to assigned business/group on implementation of content management solutions.

• Executes content and format-related requests for all digital and non-digital client properties (e.g. emails, public website, secure website, mobile app) and content management tools (e.g. data capture, digital surveys and forms).

• Reviews and organizes content to ensure appropriate placement, categorization and design.

• Ensures BMO’s brand standards and content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.

• Provides input into the planning & implementation of content management operational programs.

• Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.

• Executes work to deliver timely, accurate, and efficient service.

• Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty (e.g. employee portals, secure web-site forms, bmo.com)

• Builds effective relationships with internal/external stakeholders.

• Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

• Provides input and analysis for the continuous improvement of content management processes and procedures.

• Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc

Content Design

Liaises with content design team to consult on content strategy taking into account the customer journey and intended customer experience.

Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure. Helps implement analytics tools to monitor content traffic, engagement, leads and conversions after content is published.

Optimizes content in-line with SEO best practices.

Content Publishing

Accountable for the end-to-end processes of publishing content using various media including, electronic report formats/templates, printed reports, video, audio, and digital content. Works with internal and external stakeholders to produce high-quality end products in a timely and cost-efficient manner.

· Collaborates with internal business/groups in order to deliver on business objectives.

· Establishes and manages relationships with external stakeholders, which may include vendors/ suppliers.

· Maintains procedures and processes to effectively manage projects.

· Follows quality control processes to ensure quality and consistency of publication solutions. Ensures projects adhere to applicable corporate and brand standards.

· Coordinates and distributes/posts/publishes approved content solutions as required and in conjunction with business/stakeholders.

· Monitors and tracks performance and addresses any issues.

· Manages schedules/projects to ensure the timely delivery of creative solutions.

· Maintains awareness of industry trends, technological and production advancements to improve creative solutions and operations.

· Assist in the development and execution of an integrated content publication strategy and ensures content solutions in all channels are aligned

Qualifications

• University degree and/or related job experience. At least 5+ years experience, in related field of study or an equivalent combination of education and experience.
• Expert Communication skills required, both written and verbal including storytelling, technical writing & editing
• Experience in financial services and digital investing - Expert
• In-depth knowledge of Internet/Intranet technologies and content management processes.
• Knowledge of HTML editing tools, web graphics and multi-media tools.
• Knowledge and understanding of web and mobile app design, platforms and technologies.
• Information Architecture - In-depth
• Expertise in visual design and interaction design.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Relationship management skills required for managing internal stakeholders - Expert
• Execution - ability to navigate ambiguity in a fast paced, constantly changing environment - Expert
• Problem solver - Expert
• Financial and analytical skills - Expert
• Initiative management skills - Expert
• Analytical, data driven decision making and problem solving skills - Expert
• Impact and influence skills - In-depth
• Change management- In-depth
• Customer centric focus
• Collaboration & team skills; with a focus on cross-group collaboration - Expert.
• Able to manage ambiguity.
• Data driven decision making - Expert
• Influence skills - Expert.

Salaire :

Type de rémunération :

Ce qui précède représente la fourchette et le type de rémunération de BMO Groupe financier.

Les salaires varieront en fonction de facteurs comme l’emplacement, les compétences, l’expérience, les études et les qualifications pour le poste et pourront inclure une structure de commissions. Les salaires pour les postes à temps partiel seront calculés au prorata du nombre d’heures travaillées régulièrement. Pour les rôles à commission, le salaire susmentionné représente la cible de BMO Groupe financier pour la première année au poste.

La rémunération totale offerte par BMO variera selon le type de rémunération associé au poste et peut comprendre des primes de rendement, des primes discrétionnaires ainsi que d’autres avantages et récompenses. BMO offre également une assurance santé, le remboursement des frais de scolarité, une assurance accident et une assurance vie, ainsi que des régimes d’épargne-retraite. Pour en savoir plus sur nos avantages sociaux, consultez le site : https://jobs.bmo.com/ca/fr/R%C3%A9mun%C3%A9ration-globale

À propos de nous

À BMO, nous sommes animés par une raison d’être commune : Avoir le cran de faire une différence dans la vie, comme en affaires. Cette raison d’être nous invite à entraîner des changements positifs et durables pour nos clients, nos collectivités et nos gens. En travaillant ensemble, en innovant et en repoussant les limites, nous transformons des vies et des entreprises et favorisons la croissance économique partout dans le monde.

En tant que membre de l'équipe de BMO, vous êtes valorisé, respecté et entendu, et vous avez plus de moyens pour progresser et obtenir des résultats. Nous nous efforçons de vous aider à obtenir des résultats dès le premier jour, pour vous-même et nos clients. Nous vous offrirons les outils et les ressources dont vous avez besoin pour franchir de nouvelles étapes, car vous aidez nos clients à franchir les leurs. Au moyen de formation et de coaching approfondis ainsi que de soutien de la direction et d'occasions de réseautage, nous vous aiderons à acquérir une expérience enrichissante et à élargir votre groupe de compétences.

Pour en savoir plus, visitez-nous à l'adresse https://jobs.bmo.com/ca/fr.

BMO s'engage à offrir un milieu de travail inclusif, équitable et accessible. Nous apprenons de nos différences et tirons notre force des gens et de leurs différents points de vue. Des mesures d’adaptation sont disponibles sur demande pour les candidats qui participent à tous les aspects du processus de sélection. Pour demander des mesures d’adaptation, veuillez communiquer avec votre recruteur.

Remarque aux recruteurs : BMO n’accepte pas les curriculum vitæ non sollicités provenant de toute source autre que le candidat directement. Tout curriculum vitæ non sollicité envoyé à BMO, directement ou indirectement, sera considéré comme la propriété de BMO. BMO ne paiera aucuns frais pour les placements découlant de la réception d’un curriculum vitæ non sollicité. Une agence de recrutement doit d’abord détenir une entente de service écrite valide et dûment signée avant d’envoyer des curriculum vitæ.