SEO Consultant

WHO WE ARE:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

THE WORK:

• Plan, develop and implement strategic development for SEO and GEO campaigns, starting from kick-off and extending thru post-launch and analysis stages.

• Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models.

• Defining and building keyword/Prompt lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data.

• Performing keywords/Prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for our clients.

• Perform SEO and GEO audits, providing prioritized recommendations that seamlessly align with a product team’s ongoing feature development roadmap.

• Prepare website technical audits to identify areas of concerns, prioritize of action items and produce user stories for development sprints.

• Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation

• Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps

• Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high paced developing digital world

• Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge

• Collaborate with internal and client teams to achieve/over-achieve set goals and objectives

• Help innovate and develop client search marketing strategy

• Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client

• Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices

• Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis/trends, recommendations and opportunities to meet goals and KPI’s

• Consistently seek and share with the team innovative ways to help elevate client expectations and goals

• Proactively manage client accounts across multi platforms and channels, anticipate issues and develop solution focused recommendations