Group Copy Supervisor / Associate Creative Director Copy

We Are:
Accenture Song Life Sciences- a new breed of agency that accelerates growth and value for our clients through sustained customer relevance. We believe that better human-centric experiences lead to better health. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

A curious and collaborative life sciences creative copy leader helping to drive customer success and business results globally at scale. You bring deep experience in oncology and have worked across multiple brands and therapeutic areas. You enjoy delving deep into the data to create meaningful messages and approvable claims. You are a proactive, self-motivated and inspirational candidate who combines strong writing sensibilities with an analytical and strategic mind. You know your way around MLR reviews and feel at home with both internal teams and diverse client audiences. You understand when the needs are more high-level or more tactical, and can pivot to being more hands-on in execution of deliverables when it’s needed. You are a an experienced supervisor and capable mentor, willing to put the time and effort into helping your direct reports reach their full potential. And, you are a client-facing pro, able to lead presentations and navigate client comments and changes with ease.

The work:
A copy/content leader who has a background in writing for healthcare audiences (HCPs, patients, caregivers, etc.). They understand how to develop content that will capture interest, build trust and work in a highly regulated industry - life sciences and/or health sector. They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.

They understand how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms). The CD, Copy has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences. They can easily become familiar with the brand, science, and strategic issues for each project they work on. Experience in multiple therapeutic areas is key. They will also understand how to create campaigns and content that aligns to our clients’ strategic objectives.

If you have a passion for making a difference in patients’ lives, and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!

Key Responsibilities:

• Pitch and present work both internally and with clients in a manner that demonstrates an understanding of the strategic objectives of the project and offers a clear rationale as to how the communication messaging supports those objectives and ties into the larger goals of the business.

• Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors based on communication objectives

• Ensure all content complies with FDA, and/or PAAB medical compliance requirements and pharma regulatory compliance standards and keep update on compliance and regulatory changes.

• Collaborate with cross-functional teams to understand brand guidelines, tone, and voice for different customer segments. Graciously take feedback from other disciplines into into consideration in the effort of making content the most resonant it can be

• Understand legal limitations for life sciences-related copy, and how to work around and within them to create strong experiences

• Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages

• Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance

• Align on content strategy and copy that drives acquisition, engagement, and retention of our users

• Consume research and glean insights into different audiences (and segments of our audiences), and leverage this to build user-centered content that drives performance

• Ensure all copy is consistent with our clients’ style, quality, and tone of voice, including that created by junior resources

• Be a visual thinker who takes the entire end product into consideration

• Collaborate closely with other team members to ensure a consistent, integrated customer experience

• Prioritize time management and expectation-setting - stay organized regarding deadlines, and be able to clearly communicate deliverable status to peers and clients

• Collaborate with Creative Manager to provide guidance and recommendations to help with project plans and timelines to ensure content is produced at a high standard of quality and on time