Description
Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.
Own the Marketing Technology roadmap end-to end and deliver measurable growth and efficiency outcomes. Translate business goals into a prioritized backlog, orchestrate iternative delivery with a cross-functional squad, and ensure adoption, data integrity, and privacy-safe execution. Success is measured by subscriber growth, lead-to-install conversion, cost-per-activation, time-to-value for features, and platform reliability.
Key responsibilities include:
Strategy, Roadmap & Planning
- Define and own the product vision and roadmap for assigned Marketing Technology stack, aligned with business goals and digital sales targets.
- Prioritize features and initiatives based on business value, customer impact, and data insights, balancing short-term results with long-term platform evolution.
- Build business cases and define success metrics for product initiatives, ensuring alignment with revenue and engagement goals.
- Communicate the "why" behind roadmap decisions to stakeholders and leadership teams.
Agile Delivery
- Act as the Product Owner in agile ceremonies.
- Lead a cross-functional IT squad (developers, designers, analysts, QA) through Agile ceremonies and iterative delivery cycles.
- Act as the squad's product lead, driving clarity, alignment, and accountability around shared goals and deliverables.
- Maintain a clear, actionable product backlog aligned with strategic objectives.
- Collaborate with Scrum Masters and development squads to ensure timely delivery.
Business & Technical Translation
- Translate business requirements into actionable digital features or enhancements, ensuring seamless execution across teams.
- Interpret technical constraints and communicate them effectively to business stakeholders.
- Serve as the primary liaison between Marketing and other business units and IT team.
Data-Driven Decision Making
- Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and customer satisfaction.
- Connect the dots across multiple data sources to tell a compelling story.
- Use insights to justify prioritization and influence stakeholders.
- Monitor and report on product performance, including KPIs, ROA, and market trends
The ideal candidate will possess:
- Bachelor's degree in Business, Data Science, Computer Science, or related field; MBA is an asset.
- Knowledge of current digital marketing technologies
- 5-7 years experience in Product Wner/Manager roles for MarTech or digital platforms; 4+ considered with deep stack expertise
- Agile: Hands-on PO in Scrum or SAFe with an IT engineering squad (not just marketing ops).
- Technical fluency: Comfortable reading API docs, defining event schemas, and partnering on sytem architecture.
- Measurement: Proven track record tying features to pipeline/subscriber growth, cost-per-order, or lead-to install KPI's
- Nice to have: Telco or multi-region consumer/SMB acquisition experience; FR/EN bilingual is an asset
Condition of Employment:
As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.
Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.
