Sr. Business Analyst to analyze and improve digital channel journeys and capabilities related to sales domains

Our client is looking for a Sr. Business Analyst to analyze and improve digital channel journeys and capabilities related to sales domains

This is a hybrid position in Montreal (3 days per week on site)

Tasks include:

• work in an Agile squad environment and collaborate closely with business and IT stakeholders
• Lead regular meetings with users to clearly understand issues (value, pain points, risks, constraints) and to guide the development of solutions that are simple, usable, and measurable
• Understand user needs: conduct interviews/observations/workshops, identify pain points and opportunities, and define success criteria.
• Document current journeys and processes (flows, rules, exceptions) to support the definition of the target process and improvements.
• Model processes (maps/journeys/scenarios, BPMN as needed) and produce summaries linking user needs, business issues, and technical constraints.
• Populate and maintain the backlog (user stories, acceptance criteria, business rules, dependencies) in collaboration with the Product Owner, tech lead, architecture, and stakeholders; contribute to prioritization based on value, effort, and risk.
• As needed, facilitate/participate in Agile ceremonies (refinement, planning, reviews/demos, retrospectives), clarify priorities and scope, ensure backlog readiness, and contribute to deliverable acceptance.
• Collaborate with business and IT stakeholders to align understanding of needs and converge on solutions.
• Support delivery: refinements as needed, reviews/demos, user feedback, UAT, and post-deployment support.
• Identify optimization and automation opportunities through AI (including generative AI): scope use cases, define needs, impacts, and risks, and collaborate with data/technology teams to integrate AI capabilities securely and measurably (e.g., assistance, personalization, triage, summarization, and routing).
• Contribute to Mobility initiatives (mobile and responsive experience): analyze mobile journeys, consider performance, accessibility, and security, and translate needs into appropriate requirements (navigation, authentication, forms, notifications, and follow‑up)

Must have:

• Bilingual (English/French)
• 5 to 10+ years of experience as a Business Analyst in a digital/product environment, with exposure to user experience and customer journey topics.
• Proven experience with frequent user interactions (collection, validation, testing, feedback) and facilitation of multi‑stakeholder workshops.
• Experience working in an Agile squad context (backlog, refinement, ceremonies, interdisciplinary collaboration)
• Bachelor’s degree in Business Administration, Information Systems, Engineering, or other relevant fields

Knowledge and Skills:

• Strong ability to quickly understand and model business processes, ideally related to the lending cycle and digital channel customer journeys.
• Mastery of analysis techniques: problem definition, scenarios, business rules, acceptance criteria, MVP breakdown, and dependency management.
• Comfort with backlog management and whiteboarding tools (e.g., boards, collaborative workshops, journey mapping).
• Ability to quickly learn the existing documentation approach (templates, repositories, standards) and produce clear, consistent, and reusable deliverables.
• Basic knowledge of AI/analytics (including generative AI) applied to digital products: ability to define use cases, success criteria, and consider data quality, bias, privacy, security, and compliance issues.
• Knowledge of mobility best practices: mobile‑first/responsive design, accessibility, instrumentation/measurement (analytics), and understanding of mobile journey specifics (authentication, capture/upload, interruptions, notifications)
• Excellent listening, rephrasing, and synthesis skills; ability to extract what matters most in complex, multi‑stakeholder contexts.
• Curiosity and proactivity: ability to investigate, challenge assumptions, propose options, and guide decision‑making with the user at the center.
• Ability to influence and align stakeholders at different levels, both business and technical, through workshops, structured presentations, and clear communication.
• Comfort with ambiguity, practical mindset, and ability to deliver iteratively in an evolving environment