Sr. Analyst, Marketing Delivery (2–4 years) to support marketing delivery using SQL and Salesforce Marketing Cloud 58046

Our financial services client is seeking a Senior Business Information Management Analyst (2-4 years) to support marketing delivery using SQL and Salesforce Marketing Cloud

Join a high-performing marketing delivery team within a leading Canadian banking and insurance organization. This contract role focuses on designing, executing, and measuring data-driven marketing campaigns leveraging SQL, Salesforce, and Marketing Cloud environments. Supporting cross-sell initiatives within the insurance and banking portfolios, you will play a key role in campaign execution and data activation. This engagement offers visibility within a collaborative marketing department focused on precision and measurable results.

Contract, Montreal, Hybrid, 2 days a week - could change to 4 days in office eventually

50 Boulevard Cremazie West, Montreal, Quebec

End of December

Must Haves

• 3+ years with SQL including complex code development and data management
• 2+ years with Salesforce and Marketing Cloud automation and campaign execution
• Proficiency in data activation and CDC marketing environments
• Degree or diploma in a related post-secondary field

Nice to Have

• 1+ year of Python experience
• Salesforce certification (Administrator, Developer, or Email Specialist)

Responsibilities

• Design, execute, and measure direct-to-consumer marketing experiments
• Develop segmentation and targeting logic using SQL and Marketing Cloud data tools
• Build and deploy campaigns in Salesforce Marketing Cloud across journey, email, and automation modules
• Configure and manage audience entry, exit, and trigger criteria based on campaign objectives
• Conduct QA testing to ensure accuracy and rendering quality across devices
• Collaborate with integrated marketing and cross-functional teams to optimize Salesforce Marketing Cloud journeys
• Produce performance reports translating campaign data into actionable insights