Shopper Marketing Manager

The Shopper Marketing Manager is responsible for creating and leading the execution of retailer specific events that drives a shopper’s preference for Maple Leaf Brands. Leveraging shopper insights, this role leads the development of an overall strategy that impacts the retailer’s shopper along the path to purchase. Key deliverables include: annual strategy creation, engagement with sales, and marketing teams, participation in development of retailer specific events or customization of Maple Leaf scale events, conversion of insights into relevant shopper programs, budget management, and promotional evaluation.

Any MLF team member interested in being considered for this role are encouraged to apply online by May 23. Applications received beyond that date are not guaranteed consideration.

• Creation of a shopper marketing strategy, including continuous reviews of programs executed, leading to recommendations of how to optimize future programs.
• Develop retailer specific strategies for in-store and omnichannel shopper marketing programs, by incorporating generic or retailer specific insights into development of ideas that will help solve a shopper program.
• Lead project management of Shopper Marketing events, by attending cross functional meetings, customer meetings, analyzing the marketplace, budgeting, setting timelines, and gathering feedback/approval from all key internal/external stakeholders.
• Execute your programs with excellence - manage end-to-end - from briefing stage right through to production/execution.
• Develop innovative merchandising solutions to enhance our product visibility and drive consumer engagement by working collaboratively with brand marketing team. May include signage or unique display designs.
• Manage budget for all customer specific activations to deliver volume and impact in store - includes management of suppliers, fulfillment houses etc.
• Foster strong relationships with internal cross-functional teams, including internal graphics, brand, category, sales and field sales team to ensure seamless execution of shopper marketing initiatives.
• Deep knowledge of retailer strategies and the role that categories play in the delivery of the strategy.
• Liaises with Maple Leaf brand marketing & category teams to ensure clear understanding of positioning and overall brand strategy.
• Contributes to retailer led JBP or annual planning process, ensuring category opportunities are realized.

• Post secondary education.
• Proven experience in Shopper Marketing, preferably within the consumer goods industry
• 3+ years in Shopper Marketing, US retail experience an asset
• Strong Strategic thinking and analytical skills, with the ability to translate insights into actionable recommendations.
• Understanding of sales and retailer strategy
• Ability to develop and create in store marketing materials.
• Strong project, time management, ability to effectively manage multiple projects simultaneously in a complex environment
• Excellent communication skills and an ability to build relationships at multiple levels - internally and externally
• Creative thinking and a passion for driving consumer engagement and sales through innovative marketing solutions

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance-combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company - not just in Canada - but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
• We aim to reduce our environmental footprint by 50% by 2025.

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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