Specialty Sales Representative

Reports to: Senior Key Account Manager, Functional Medicine

Vacancy Status: This posting is for an existing position.

Position Summary

The Specialty Sales Representative is a subject matter expert responsible for promoting and selling specialized diagnostic products from their assigned portfolio to healthcare practitioners within an assigned territory, with a primary focus on the functional medicine market and Naturopathic Doctors. Reporting to the Team Lead, this role develops and maintains strong relationships with Naturopathic Doctors and other healthcare practitioners to maximize adoption and utilization of Life Labs' specialized testing services.

This is a field-based specialty sales role supporting a portfolio of specialized diagnostic products and services relevant to the functional medicine community. The Specialty Sales Representative partners closely with healthcare practitioners, clinic teams, and internal stakeholders, acting as both a trusted clinical resource and strategic sales partner.

In addition, this role supports Account Representatives and cross-functional partners by providing deep clinical and product expertise, serving as the subject matter expert for the assigned portfolio. The incumbent participates in client meetings where advanced technical and clinical knowledge is required, helping healthcare practitioners understand the value and application of Life Labs' specialized testing solutions while supporting business growth across the territory.

Vacancy Status: This posting is for an existing position.

Location & Travel Requirement:
The ideal candidate will be based in British Columbia, The ideal candidate will be based in British Columbia, with a preference for candidates located in the Lower Mainland area, as this role will be primarily functioning out of that region and supporting clients locally.

What You’ll Do

Portfolio Performance Management

• Responsible for identifying, prospecting, and securing business opportunities to support new revenue growth for specific territory through development of portfolio and client business plans.
• Ensure compliance with sales automation platforms (SalesForce, segmentation tools, sales reports & dashboards), completion of mandatory training and goal setting.
• Define and measure leading and lagging KPIs to ensure clear accountability and the achievement of sales targets
• Attend specific trade shows and conferences on behalf of LifeLabs, when required;
• Organize product presentations and other promotional activities in diverse medical settings to a variety of medical audiences
• Owns providing timely feedback to underperforming clients and early warning of risk to achieving quotas.
• Accountable for territory budgets
• Work closely with the team to strategize and build pipelines of quality.
• Participate in regular meetings with Sales Manager to review/coordinate sales efforts and build a territory business plan.
• Will participate in promotional activities (product presentations, trade shows and conferences)

Customer Relationship Optimization

• Ensure LifeLabs brand promise is delivered to the client
• Ensures that the Voice of Customer (VOC) is brought to our Portfolio Lifecycle Management and Product Development teams in a timely manner with accurate information to inform our decisions and manages reputational risk.
• Identify opportunities with prospective clients. Build and maintain strong client relationships with client base.
• Leverage existing client relationships to expand service offerings in named accounts.
• Develop an understanding of all services and offerings and create product presentations as required
• Report product sales and promotional activities to the Company on an ongoing basis;
• Utilize LifeLabs Customer Relationship Management (CRM) software and other productivity tools to plan sales calls, record client interactions and capture new business;
• Respond to client enquiries, concerns and messages in a timely manner
• Identify Key Opinion Leaders (KOLs) and develop/maintain long-term relationships within the healthcare community
• Respond to client enquiries, concerns and messages in a timely manner;
• Facilitate feedback from clients, forwarding to the Company to support new test development and expand service offerings

What You’ll Bring

• Bachelor’s degree in Business, Science, or a related field
• 3–5 years of sales or field experience within medical settings and/or specialists within area of specialty or comparable experience working as a Medical Sales Representative.
• Strong track record within a direct sales or field-based role;
• Knowledge of traditional and emerging medical technologies;
• Strong written/verbal communication skills;
• Proficient critical thinking and problem-solving skills;
• Strong presentation skills;
• Self-starter with initiative and ability to work autonomously in a field-based role;
• Excellent facilitation to influence decision-making;
• Effective in both a team and independent setting.

Why Join Us:

At LifeLabs, you’ll play a key role in expanding access to specialized diagnostic testing that supports Naturopathic Doctors and other healthcare practitioners in delivering more personalized, preventative, and evidence-informed patient care. This field-based specialty sales role offers the opportunity to build trusted clinical relationships within the functional medicine community while driving adoption of LifeLabs’ testing portfolio across your assigned territory. You will collaborate closely with internal partners and engage in educational and promotional activities that support both territory growth and practitioner engagement. You’ll join a performance-driven, collaborative organization where your clinical credibility, relationship-building, and sales expertise will have a direct impact on patient care and business outcomes.

What We Offer:

Salary Range: $81,431 - $103,825 CAD annually (commensurate with experience). This role is SIP eligible & Vehicle eligible.