Manager, Customer & Martech Enablement

The Manager, Customer & Martech Enablement, will play a pivotal role in scaling our customer capabilities foundation to enable smarter and faster customer decisions that deliver seamless, customer-centric experiences and support enterprise CRM and Martech programs/initiatives that drive customer engagement.

As the Manager, Customer & Martech Enablement you will lead the team to:

• Serve as system/application owner and subject matter expert for customer platforms including but not limited to the CDP, enforcing business standards and driving adoption across stakeholder teams.
• Be the bridge between Marketing, Engineering, Data & Analytics, and Product Management.
• Responsible for the strategic vision and priorities for Martech programs including partnering with Product on the program roadmap, building use cases, prioritizing Martech capabilities and improvements, defining requirements and getting stakeholder alignment, and ensuring the seamless delivery of improvements to enable key programs and initiatives.
• Gather stakeholder feedback on key priorities, driving alignment on objectives, KPIs and prioritization.
• Translate business objectives and vision for the customer experience into clear functional requirements for Product/Engineering.
• SME on technical topics related to marketing technology, informing technology roadmaps and working alongside Product owners to coordinate key enhancements and improvements to new or existing platforms/journeys.
• Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
• Define how we use our technology for personalization, audience targeting and segmentation and contribute to our customer data strategy.
• Consult on campaign strategy and execution design (segmentation, targeting, personalization, journeys).
• Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey.
• Day-to-day business management of core Martech stack and integrations, troubleshooting issues and implementing best practices, such rigorous sandbox testing and error monitoring, to ensure operational excellence.
• Additional responsibilities as assigned.

• Bachelor’s degree in Marketing, Product, Data Analytics or related field.
• Minimum 5 years of relevant experience in CRM, Loyalty, Product, and/or Owned Media for a DTC organization, preferably in the retail space.
• Strong understanding of omnichannel retail and customer lifecycle management
• Relentless attention to detail, demonstrated problem-solving aptitude, and ability to balance multiple projects and priorities simultaneously.
• Self-starter who takes initiative with strong planning and project management skills.
• Proven ability to learn new technologies quickly and drive adoption and change management with stakeholders.
• Excellent verbal and written communication skills with proficiency in the Microsoft Office Suite; able to build relationships and influence within a matrixed environment.

Quarterly travel required.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $85,000-$100,000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture

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