Public Affairs & Communication Analyst II

Posting End Date:April 30, 2024Employee Type:Regular-Full timeUnion/Non: This is a non-union positionAre you someone who thrives in a fast-paced, innovative environment? If so, we are seeking a Senior Analyst, Digital Communications who will work collaboratively with the Enbridge Gas Distribution and Storage Public Affairs team for the successful development, management, curation, and evaluation of Enbridge Gas Ohio’s new social media channels and for those of two additional US utilities in Utah and North Carolina, subject to completion of acquisition by Enbridge in 2024. If this is you come join the Enbridge family, apply today!We are looking to add an individual to our diverse team who shares in our core values of safety, integrity, respect, and inclusion! In return, we offer opportunities to grow and increase your knowledge and skills, and an exciting career filled with a competitive benefits and pension package including generous time off.What You Will Do:Administration of all utility social media platforms including but not limited to Facebook, Instagram, X and LinkedIn.Plan, develop, implement, and manage strategies for utility social media accounts.Create and manage a social media content calendar, coordinating with key internal clients.Working with internal SMEs to create and oversee paid, promoted, and organic social media campaigns in support of company initiatives.Define KPIs s for social media campaigns, monitor campaign metrics and analyze and report on results.Delegate issues to the appropriate SME for response and respond to comments on organic posts following customer response matrix.Review and highlight partnership content that may require amplification on social media.Assist with the content development and management of three US Utility websites.Monitor SEO and web traffic metrics.Keep an eye on social media trends. Daily monitoring through business hours for issues related to operational incidents and protests and escalate issues to the External Communications Consultant.Communicate effectively to all stakeholders including senior management.Who You Are:Required:Post-secondary university degree or college diploma in communications, business, public relations, marketing, journalism, or related field.Minimum of four (4) years’ experience managing social media platforms - platform administration, sustainment, content and campaign curation and analytics.Good judgment in determining relevant content for our external audiences.Exceptional organizational, time management and project management skills.Exceptional writing skills and ability to bring strategic communications support and value to all projects.Able to craft interesting and informative communications in a variety of digital formats.Confident presenting in meetings to a diverse audience, including senior leaders, able to create visually interesting PowerPoints.Strong MS Office skills.Organized, able to coordinate content calendars and manage vendor deliverables.Preferred:Experience in the natural gas or energy industryPhotoshop skills - editing, resizing, image optimization and color correction.Enbridge Flex-Work Program:Enbridge provides competitive workplace programs that differentiate us and offer flexibility to our team members. Enbridge’s FlexWork (Hybrid Work Model) offers eligible employees the opportunity to work variable daily schedules with a flexible start and end time, to opt for a compressed workweek schedule, and the option to work from home on Wednesdays and Fridays. Role requirements determine your eligibility for each option or combination of options.Diversity and inclusion are important to us. Enbridge is an Equal Opportunity and Affirmative Action Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting careers@enbridge.com.Information For Applicants:Applications can be submitted via our online recruiting system only.We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.Final candidates for this position may be required to undergo a security screening, including a criminal records check.To learn more about us, visit www.enbridge.com