Digital Media Activation Lead

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Work:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Role description

The Digital Media Activation Lead will join a collaborative, instructive, and supportive environment, working side-by-side with seasoned marketers and supporting North America Marketing & Paid Media initiatives. This role steers cross-channel execution with a balance of strategic oversight and day-to-day operational leadership. Activation Leads help translate high-level media strategies into actionable channel plans, manage pacing and performance, and ensure flawless activation across platforms and partners. Their role sits at the intersection of planning, operations, analytics, and vendor management, driving both tactical excellence and continual optimization.

Primary Responsibilities:

• Collaborate on paid media campaigns with media activation teams and lead client conversations to support day-to-day management of campaigns, project scope, timelines, feedback/approvals, etc.

• Own cross-channel experimentation and guide tactical strategy and testing frameworks across channels, including programmatic (including CTV, audio, native, display, video), search, and paid social

• Explore tactical innovation through new partners, targeting strategies, data integrations, or bidding approaches

• Mentor, guide, and manage channel leads and their activation teams to build strong campaign roadmaps and optimization best practices

• Coordinate deployment of cross-channel digital media tactical strategies, including ownership of final handoff of trafficking requests to activation team.

• With support from junior team members, monitor cross-channel performance against media KPIs to achieve campaign objectives, recommend budget re-allocation across channels, and guide the team to tactical optimization opportunities for better media performance

• Manage weekly internal team and client communication about pacing and performance, communicating performance updates to clients with clarity and consistency

• Contribute to annual plans/JBPs with key media partners like Google, Meta, Microsoft, TTD

• Recommend testing scenarios to improve budget spend based on MMM observations

• Identify platform enhancements or in-platform measurement opportunities in support of business objectives and how to manage performance against media KPIs and lagging measurement KPIs