Digital Analytics - Personalization & Optimization Lead

Candidate Requirements

• Strategic Analytics Assessment & Roadmapping:

  • Advanced experience conducting comprehensive assessments of analytics capabilities

  • Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.

• Comprehensive Martech Expertise:

• Strong understanding of the Martech landscape, with hands-on experience working across a variety of tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.

• Ability to integrate and leverage data from diverse sources (e.g., web, social, CRM, advertising, and audience data) to support marketing strategies and business objectives.

• End-to-End Strategy Execution:

  • Expertise in leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.

  • Hands-on experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to collect and send data to support reporting and activation needs.

• Technical Acumen

  • Proficiency in the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target and RTCDP.

  • Strong familiarity of tools commonly

  • Proven ability to design, build, and deliver impactful reports and dashboards in PowerBI and/or Tableau

  • Experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.

• Consulting & Leadership Skills:

  • Demonstrated ability to partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.

  • Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.

  • Proven ability to work creatively and analytically in a problem-solving environment.

• Communication & Visualization Skills:

  • Proficiency in presenting solutions, insights and strategies to stakeholders through compelling storylines and visualizations in MS PowerPoint.

  • Strong written and verbal communication skills in English, essential for collaboration with global stakeholders.

• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bonus Points If You Have

• Experience delivering client-facing projects in consulting, agency, or business-related services.

• Familiarity with audience segmentation and activation strategies using digital marketing tools

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.

Information on benefits is here.

Role Location Annual Salary Range

British Columbia $74,900 to $191,500

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