Adobe AEP Sr. Architect

WHO WE ARE:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

THE WORK:

We are seeking a highly skilled and experienced Adobe Experience Platform (AEP) Architect with deep expertise in Adobe Real-Time CDP (RT-CDP), Adobe Journey Optimizer (AJO). The ideal candidate will play a key role in designing and delivering end-to-end solutions that leverage RT-CDP for real-time data ingestion, identity resolution, customer profile unification, segmentation, and activation across channels. By harnessing the full capabilities of RT-CDP along with AJO, this role will enable real-time personalized customer experiences using the Real time Journeys and campaigns. To succeed in this role, the candidate must demonstrate strong expertise in data modeling, data mapping, campaign and journey design, and integration, while working effectively with functional teams to drive & implement scalable cross-channel Adobe marketing initiatives

• Hands-on experience with Adobe RT-CDP data models and data mapping.

• Expertise in platform setup for RT-CDP, including architecture, design, and implementation of schemas, datasets, source and destination connections, as well as configuring and enabling real-time data flows.

• Skilled in defining real time customer profiles, identity stitching rules, and schemas to unify customer data.

• Proficient in identity resolution, merging profiles across multiple identifiers

• Experienced in applying RBAC, data usage policies, and labeling, ensuring governance and compliance.

• Design and implement robust architectures for AEP, integrating AJO to support personalized marketing strategies, customer journey analytics, and real-time offer management.

• Lead the technical aspects of Adobe solution implementations, including data modeling, data ingestion, and activation processes across channels.

• Integrate AJO with external activation platforms, ensuring cohesive messaging and engagement strategies across digital advertising, email marketing, social media, and CRM systems.

• Collaborate with marketing, analytics, and IT teams to ensure Adobe solutions meet business requirements and are aligned with company objectives.

• Develop and maintain a deep understanding of AEP, AJO staying updated with new features and best practices.

• Provide technical leadership and mentorship to team members, fostering a culture of innovation and continuous improvement.

• Manage the end-to-end lifecycle of Adobe projects, from requirement gathering to solution design, implementation, and post-launch support.

• Ensure data privacy and compliance standards are met within the Adobe ecosystem.

• Troubleshoot and resolve complex technical issues related to Adobe implementations.