Director - Ecommerce, Canada

POSITION TITLE:  DIRECTOR E-COMMERCE, AEO CANADA

REPORTS TO:  COUNTRY MANAGER, CANADA

DOTTED LINE REPORTS TO:  SVP AEO Digital (in the US)

STATUS:  FULL-TIME

POSITION SUMMARY:  

As the e-Comm lead for AEO in Canada, you are ultimately responsible for taking the building blocks from our US team and creating the best commercial outcome for our e-Comm business in Canada. You will be an expert in the Canada online retail industry and fully understand the competition, the promotional environment and all the operational trends in online retail. You will work closely with the rest of the Canada Senior Leadership Team (SLT) and use your expertise to help develop a commercial plan for our e-Comm in Canada and influence Merchandising and Planning at the right time in the process to ensure we can execute the plan. Most of all, you will represent our Company values and bring your REAL self to work every day.

DOTTED LINE MANAGER RELATIONSHIP:  

Your regular reporting line will be to the Country Manager Canada, and you will be connected to the US e-Comm organization through a dotted line. Your dotted line manager’s responsibility will be to ensure you receive functional support and training, and to include you on all relevant communications and milestones to set you up for success in your role. Your dotted line manager will work with your manager on setting objectives and reviewing performance on a monthly basis.

RESPONSIBILITIES:

• Co-ordinate with Merchandising, Planning and Marketing to ensure the site events
• are relevant for the Canadian market
• Create simple effective deviations from the US approach only in cases where the return will outweigh the cost ($ and complexity)
• Ensure Canada is included on Experimentation and A/B testing
• Create learnings both ways between US and Canada as you bring your creativity to developing our online business
• Find trends in data and turn your insight in to action
• Work with the US team to ensure Canada is included on all relevant enhancements and tests
• Continuous focus and assessment of digital and Omni experience in Canada. Communicate trends and developments in Canada online retail back to the wider Canada team and the US team
• Play an active and collaborative role in the Canada SLT, helping to develop the strategic plan on an ongoing basis
• Agree Annual and Seasonal targets for our brands on e-Comm, and work with Buying and Planning to ensure we are adjusting and re-forecasting throughout the year
• Fully understand AEO e-Comm strategy, and consistently keep Canada SLT informed on current performance vs strategy
• Represent Canada e-Comm within the AEO organization
• Evaluate any 3rd party opportunities such as marketplace and make recommendations to the business
• Ensure the customer facing elements of the site are relevant for Canadian customer, including but not limited to payment options, delivery charges, returns policy
• Leadership of Marketplace Manager (if required) to ensure the Manager is able to grow in their role
• Uphold Company values by contributing to a positive work environment
• Understand and adhere to all Company policies and procedures located in the AEO Associate Handbook
• Perform additional responsibilities as assigned

PERSONAL TRAITS:

• Commitment to understand the role and become the best e-Comm Director you can be
• Curiosity about digital innovation and the evolution of the customer journey
• Executive presence
• Have an opinion, be able to share it concisely, listen to others, and have the ability to commit to the group decision, even if not your view
• Ability to recognize multiple opportunities and prioritize the most impactful
• Humility
• Self-awareness
• Growth mindset - desire to learn and develop your knowledge and skills
• Listening skills - bring curiosity and listen in order to learn
• Self-motivated - doesn’t need to be consistently watched and governed
• Leadership - able to inspire, inform, guide, coach and make others be the best they can be

QUALIFICATIONS:

• Bachelor’s degree, 5-10 years background in online Retail, with Canadian experience preferred 
• Knowledge of specialty retail, with footwear/clothing experience preferred
• Extensive knowledge of emerging trends in customer behavior
• Demonstrated collaborative skills and ability to work well within a team
• Proven history of working with senior leaders to achieve your goals

LOCATION/TRAVEL REQUIREMENTS:

• Remote, with an ability to travel to Canadian provinces, New York and Pittsburgh as required
• Must be able to make in-person critical milestones

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.