Communications, marketing and advertising are all part of the same family of professions which today must meet the requirements of a new reality in the world of communications.
New information technologies have rapidly revolutionized the way professions in the field of communications, marketing and advertising are practiced and have helped them to evolve.
There are three different types of player in this extensive sector. First, there are strategists, which include marketing managers, strategic planners and media planners. Secondly, there are the creatives, a harmonious blend of graphic designers, artistic directors, illustrators and copywriters. Lastly, there are those who play the role of intermediary between the strategists and creatives, the “sales people.” These include sales managers, production managers and media buyers. And then there are all the public relations specialists, who hold positions requiring continuous monitoring of the latest trends, especially in terms of social media and new technologies.
There are career opportunities in communications, marketing and advertising to match each individual’s personal qualities and ambitions. Working in communications, marketing and advertising requires marketing savvy while sound training in the field, combined with knowledge in administration, finance and management, are the basic requirements for the perfect candidate.
Future professionals will be able to find work in communications counselling agencies, SMEs or small agencies, in privately-owned companies, or again in the public sector within government departments, local and regional authorities, associations, or international institutions.