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Head of Marketing - Legal, Government & Print

Job Description
The Role

The Legal Professionals and Print segments account for 52% ($3.1 billion) of Thomson Reuters’ total revenue.  The Legal Professionals segment serves law firms and governments with research and workflow products, focusing on intuitive legal research powered by emerging technologies and integrated legal workflow solutions that combine content, tools, and analytics.  The Print segment provides legal and tax information primarily in print form to customers around the world.

Reporting directly to the Chief Marketing Officer, the Head of Marketing for Legal Professionals and Print oversees all marketing strategies and activities for these businesses in the U.S., Canada, and Europe.  He/She is accountable for developing a comprehensive marketing strategy and a set of marketing programs and tactics to achieve the financial and strategic objectives of the Legal business, leveraging resources on their team and in partnership with centers of excellence in marketing and other functions.  The marketing plan and associated programs will include all levers to drive results, strengthen the reputation of Thomson Reuters and build and maintain customer relationships, including but not limited to: campaign planning and design, sales and product alignment, content and product marketing, budget management and tracking return on marketing investment.  Additionally, this person will work closely with the Demand Center of Excellence to activate marketing programs and tactics, driving both a digital and omni-channel go-to-market strategy and approach.

Responsibilities

Success in this position will be dependent on deep functional and strategic marketing expertise, exceptional leadership skills, and relevant professional experience.  Specifically, the successful candidate will focus on the following:

  • Deliver both short- and long-term revenue objectives by creating and executing a marketing strategy aligned to the Segments’ strategic plan and objectives
  • Assemble and orchestrate cross-functional teams to advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence including demand gen, events, digital marketing, PR, social media, product marketing, etc.
  • Manage marketing plans aligned to customer journey touch points for customer segments and sub-segments
  • Leverage end-to-end insight and knowledge on the customer (i.e., Customer360) for the Segments, leveraging marketing and sales enablement technology; create qualified leads for handoff to sales team
  • Work with sub-segment teams to gather input on voice of the customer for integration into marketing tools, campaigns, and content; ensure all customer-facing TR team members leverage available information and tools

Key Deliverables

  • Strategic Marketing plan aligned to the Legal and Print segments business strategies and objectives at a segment and sub-segment level
  • Achieve key business and marketing results, such as Marketing Attributed Sales, Lead and Appointment Generation, Return on Marketing Investment and Funnel Velocity Activity
  • Other metrics include cross-sell and up-sell, retention and increased focus on new product sales
  • Persona-based campaigns differentiated for Digital and Omni-Channels
  • Compelling messaging, content and storytelling aligned to customer personas
  • Deliver thought leadership through events, panels, roundtables, and other customer engagement opportunities

Candidate Profile

      

Pivotal Experience & Expertise

  • Marketing Leadership at Relevant Scale: 15+ years of executive leadership experience, developing and executing go-to-market strategies within an established, heavily matrix, business-to-business content technology organization $1B+ in scale; business and consumer marketing as well as marketing expertise in a software-based organization is preferred
  • Digital Marketing Expertise: Marketing background using digital and omni go-to-market strategies; experience creating and executing digital marketing campaigns (including advertising, web, email, in-product, etc.)
  • Data-Driven Marketing Expertise: Experience in working with data for targeting and personalization; experience using data to illustrate marketing’s value through effective demand generation and for tactical and strategic decision making
  • Marketing Technology: Experience in leveraging multiple marketing technologies to activate marketing plans and to develop and operationalize marketing measurements
  • Team Management: Experience leading and managing a significant marketing team across an established organization in North America and Europe

Leadership Culture Fit & Impact

  • Possesses unquestioned integrity and ethics; demonstrates a firm commitment to the company’s values and culture and fosters an ethical, values-driven culture
  • Ability to work in a highly collaborative manner internally, as well as with external stakeholders to ensure decision making process on key strategic and operational issues is enriched by the perspectives of others
  • Direct, results-oriented marketer who combines best-in-class strategy with strong execution capability; willing to drive and lead the strategy, execution, and company-wide initiatives for all marketing efforts
  • An executive with the intellect, communication skills and presence to become a true business partner amongst the executive leadership team - someone who desires to be a consummate learner while significantly contributing to broader business conversations

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com.
 



Locations
Toronto-Ontario-Canada;Carrollton-Texas-United States of America;Eagan-Minnesota-United States of America
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Requirements

Level of education

undetermined

Diploma

In progress

Work experience (years)

undetermined

Written languages

undetermined

Spoken languages

undetermined