Description
En travaillant chez Home Depot, vous pouvez être vous-même tout en contribuant à quelque chose de plus grand.
The Senior Email Technology Analyst is an advanced user of the Salesforce Marketing Cloud email platform and is responsible for the setup, maintenance and deployment management of The Home Depot’s email program within SFMC. This role requires extensive technical comprehension of SFMC, Einstein, and Journey-Builder. The Senior Email Technology Analyst is accountable for organizing the segmentation and personalization set up in SFMC as well as live testing, quality assurance testing and deployment of all emails.
Key Responsibilities:
Technical Salesforce Lead
Lead the development of new email journeys, personalization, segmentation, and support A/B testing, while providing recommendations on how Salesforce platform can advance Home Depot’s digital transformation
Be the technical lead on the email team for SFMC, Litmus, Tableau, SQL and AMPScript coding, supporting the team of developers as required
Assist in development of single-send and static email campaigns when needed
Lead organization of QA testing and timely campaign deployments
Provide “backup” development coverage for our 3 developers across our weekly campaigns
Analytical Management
Assist in the creation and maintenance of automated email engagement reporting to stakeholders and handle individual requests
Analyze and report on a scheduled and ad-hoc basis. Reporting should include predetermined KPI measurements as well as highlighting successes, trends and opportunities
Technology
Recommend, integrate and support marketing technology products (Movable Ink and API feeds into SFMC) as required based on individual email objectives
Stay on-top of emerging tech-stack products within the SF eco-system
Automation and Segmentation
Manage lists and segments within SFMC in order to deploy dynamic, localized, and personalized emails
Apply all planned segmentation and A/B tests to emails prior to scheduled deployment
Lead the development of email automation and trigger deployments
Build segments within platform using data-driven insights while working closely with internal personalization team
Compliance and Best Practices
Monitor quality (list/trigger health, API feeds), health of customer privacy, and compliance within marketing technology products and trouble-shoot any issues
Monitor data flow and accuracy. Play a key role to ensure The Home Depot is meeting all compliance requirements and guidelines
Recommend, implement and document email best practices
Partnering
Collaborate with the CRM, production and marketing teams to ensure the email campaign delivers on the objectives.
Collaborate with Analytics teams to manage lists and segments within SFMC in order to deploy dynamic, localized, and personalized emails
Collaborate with Product team to implement and improve marketing technology products
Act as day-to-day lead and administrator for all internal and external SFMC users
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Customer Centric
Skills:
Technical Proficiency: Strong fundamental knowledge of Salesforce Marketing Cloud and marketing automation tools
Email development: In-depth knowledge of email development and segmentation creation within the Salesforce platform
Analytical Skills: Proficiency in analyzing data and metrics to drive decisions and optimize campaigns
Direct Manager/Direct Reports:
Senior Manager, Creative & Email Services
Travel Requirements:
Limited - generally limited to the GTA stores and Innovation Centre
Physical Requirements:
Extensive sitting
Hybrid Work:
In-person - 4 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience.
Minimum Years of Work Experience:
5+ years
Minimum Leadership Experience:
N/A
Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Administrator
Other Requirements/Assets:
Other Salesforce certifications not listed
Adobe AEM experience preferred but not required
Read more
The Senior Email Technology Analyst is an advanced user of the Salesforce Marketing Cloud email platform and is responsible for the setup, maintenance and deployment management of The Home Depot’s email program within SFMC. This role requires extensive technical comprehension of SFMC, Einstein, and Journey-Builder. The Senior Email Technology Analyst is accountable for organizing the segmentation and personalization set up in SFMC as well as live testing, quality assurance testing and deployment of all emails.
Key Responsibilities:
Technical Salesforce Lead
Lead the development of new email journeys, personalization, segmentation, and support A/B testing, while providing recommendations on how Salesforce platform can advance Home Depot’s digital transformation
Be the technical lead on the email team for SFMC, Litmus, Tableau, SQL and AMPScript coding, supporting the team of developers as required
Assist in development of single-send and static email campaigns when needed
Lead organization of QA testing and timely campaign deployments
Provide “backup” development coverage for our 3 developers across our weekly campaigns
Analytical Management
Assist in the creation and maintenance of automated email engagement reporting to stakeholders and handle individual requests
Analyze and report on a scheduled and ad-hoc basis. Reporting should include predetermined KPI measurements as well as highlighting successes, trends and opportunities
Technology
Recommend, integrate and support marketing technology products (Movable Ink and API feeds into SFMC) as required based on individual email objectives
Stay on-top of emerging tech-stack products within the SF eco-system
Automation and Segmentation
Manage lists and segments within SFMC in order to deploy dynamic, localized, and personalized emails
Apply all planned segmentation and A/B tests to emails prior to scheduled deployment
Lead the development of email automation and trigger deployments
Build segments within platform using data-driven insights while working closely with internal personalization team
Compliance and Best Practices
Monitor quality (list/trigger health, API feeds), health of customer privacy, and compliance within marketing technology products and trouble-shoot any issues
Monitor data flow and accuracy. Play a key role to ensure The Home Depot is meeting all compliance requirements and guidelines
Recommend, implement and document email best practices
Partnering
Collaborate with the CRM, production and marketing teams to ensure the email campaign delivers on the objectives.
Collaborate with Analytics teams to manage lists and segments within SFMC in order to deploy dynamic, localized, and personalized emails
Collaborate with Product team to implement and improve marketing technology products
Act as day-to-day lead and administrator for all internal and external SFMC users
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Customer Centric
Skills:
Technical Proficiency: Strong fundamental knowledge of Salesforce Marketing Cloud and marketing automation tools
Email development: In-depth knowledge of email development and segmentation creation within the Salesforce platform
Analytical Skills: Proficiency in analyzing data and metrics to drive decisions and optimize campaigns
Direct Manager/Direct Reports:
Senior Manager, Creative & Email Services
Travel Requirements:
Limited - generally limited to the GTA stores and Innovation Centre
Physical Requirements:
Extensive sitting
Hybrid Work:
In-person - 4 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience.
Minimum Years of Work Experience:
5+ years
Minimum Leadership Experience:
N/A
Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Administrator
Other Requirements/Assets:
Other Salesforce certifications not listed
Adobe AEM experience preferred but not required
