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Senior Manager, Brand and Content

The opportunity

The Senior Manager, Brand and Content is responsible for bringing OTPP’s new brand strategy to life, across internal (intranet) and external digital channels (onsite and social) for OTPP.

You will lead all aspects of the implementation of both the internal and external brand launch through digital channels in partnership with Investments, Corp Communications and P&C. Additionally, you will support the development of regionalized content strategies across paid, owned and earned media, that are optimized for search (SEO and SEM) and drive personalization across OTPP’s three target audience groups. The role will also provide content governance across all digital channels to support OTPP business objectives and brand.

Who you'll work with

You will collaborate with senior and executive partners across the organization to implement digital content strategies across owned, and social channels that are aligned to the Brand Strategy and Global Mindset.

What you'll do
  • Lead end to end fulfillment of branded content strategies with the Communications leadership. Drive search landscapes to advise content across the Investments and P&C business units, optimize for search and discoverability with a global and regional scale.

  • Support external brand launch strategy with corporate communications team and develop an OTPP standardized brand measurement framework

  • Define the future vision and strategy for OTPP’s approach to content across P/O/E as we move to an always-on focus.

  • Develop content playbooks that address standard methodologies for content development and deployment across P/O/E, including the evolution of always on content strategies and personalization. Playbooks will continually iterate based on feedback results from digital agency partners and corporate communications teams.

  • Lead and maintain always-on seamless, omni-channel experiences.

  • Support and define sets of digital key performance indicators for the communications team and run dashboards reflecting progress toward each critical metric.

  • Collaborate with the Senior Manager, Digital Marketing & Communications, lead SEO and SEM, continually improving website performance

  • Define overall social media strategy and channel strategy including reporting dashboards across channels.

  • Lead all aspects of the creation of social listening dashboards and socialization.

  • Lead team of digital specialists, over time, that will drive standard methodologies in digital channel capabilities, such as SEO/SEM, content strategies and social listening.

  • Establish strong working relationships with business partners including Investments, Corporate Communications and IT in order to provide thought leadership and gain consensus amount colleagues, partners and executives.

  • Participate in operating model assessment and agency model approach and provide advice on overall digital budget for the marketing and communications department.

  • You will have autonomous decision making in relation to development of the content strategy recommendations and will have to partner with Communications teams to execute the strategies.

  • Oversight of team around digital strategies and guide external agencies and consultants in the execution of strategies and project results.



What you'll need
  • Degree in Marketing, and or Communications

  • Experience in Brand strategy and Content strategy development as well as Web personalization strategies

  • SEO, SEM, responsive Web Design and Mobile-first Design, understanding of UI and UX methodologies, A/B, multivariate and usability testing, Social media listening and monitoring tools (e.g. Hootsuite, Sysomos) and familiarity with analytics tools (e.g. Google analytics, Adobe analytics)

  • Evaluation and use of Web content management, social media, marketing automation, digital media and search engine optimization platforms

  • Ability to explain technical information to non-technical user designs and interactions to partners and project team members

  • Excellent communication capability in both verbal and written English

  • Ability to conduct presentations and facilitate meetings as the need arises

  • Excellent interpersonal, analytical and problem-solving skills

  • Minimum 7+ years of brand strategy, digital marketing, digital media & analytics and development with at least 3+ years of leading digital teams

  • Experience within the financial industry

  • Experience leading outside resources and agencies


What we're offering
  • Pay for performance environment that offers competitive salary and incentives

  • Numerous opportunities for professional growth and development

  • Comprehensive employer paid benefits coverage, including a Health Spending Account

  • Guaranteed retirement income through a defined benefit pension plan

  • Competitive time off

  • Discount programs including Edvantage and Perkopolis

  • Degreed: a digital platform that helps you quickly and easily discover, share, and track all kinds of learning resources - from courses to videos to articles and more.

At Ontario Teachers', we are a globally minded organization and take pride ensuring that the people we hire and the culture we create reflects and celebrates diversity of thought, background and experience. Through our Inclusion & Diversity Employee Resource Groups (ERGs) events, celebrations , we offer a variety of opportunities for colleagues to connect for the purposes of professional development and networking & mentoring.

If you require an accommodation for the application, recruitment or interview process, please let us know and we will work with you to meet your needs.

How to apply

Are you ready to pursue new challenges and take your career to the next level? Apply today!

You may be invited to complete a pre-recorded interview as part of the recruitment process. This will take no longer than 10 minutes.

We thank you for applying, however, only those selected to continue will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.


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Legal & Corporate Affairs

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