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Job Overview The successful candidate will contribute to all marketing efforts for the Canada Dry and C Plus brand portfolio. Assisting with the development and execution of key strategies and implementing the annual brand marketing plans; you will play a key role in driving relevance with consumers to maximize growth potential for this portfolio in both the short and long term. As a team member in our global, high growth environment, you will be challenged, inspired, appreciated and supported to help you thrive. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that’s proud of its integrity, innovation, and growth. What you will do: Support & collaborate to develop the long-term vision and strategy for the Canada Dry brand by conducting in-depth analyses of the category, competitors and consumers. Leverage insights to feed into the go-to-market plans. Assist in the execution of integrated marketing campaigns & brand projects including, but not limited to, advertising (TV, digital & social creative & media planning), promotions, PR, e-commerce and packaging to support innovation, build brand equity and drive awareness. Analyze business results and brand health metrics to ensure strategies are working and objectives are being realized. Build strong relationships and develop clear communication internally with the cross functional teams (Marketing, Sales, Innovation, Insights, Leadership, etc.) and with all external partners including agencies (Media, Creative, Shopper, Packaging, Experiential, sponsorships, promotional partners etc.) and Coca-Cola / Bottler to drive program development and alignment that deliver results. Manage and support the end-to-end product development and project management for all innovation within the portfolio (including research, packaging, and managing the stage gate process). Work collaboratively with the Brand Manager and Insights team to identify Canadian market trends that uncover white space opportunities and support portfolio growth. Leverage and analyze data (AC Nielsen, Consumer Research, Insights, Financials, Customer POS etc.) to provide comprehensive and fact-based recommendations that support key portfolio growth strategies and profitability initiatives. Actively co-manage the brand marketing budget including planning, reconciliation and reporting. Requirements Education & Experience: University Degree in Business and/or Marketing. A minimum of 2 years’ experience in product and/or brand management; CPG experience is strongly preferred. Experience with product and packaging development. Experience with project management and coordination within a company. Experience in working as part of a cross-functional team. Skills & Capabilities: Good knowledge and understanding of the Canadian CPG/FMCG industry. Strong communication and presentation skills. Project management, time management and organizational skills. Proficiency with Nielsen and Microsoft Office (Word, Excel, and PowerPoint). Attention to detail and quality. Self-motivated and results focused with strong analytical and critical thinking skills. Passion to build brands and a drive to challenge the status-quo. Independent and dynamic, enjoys and does well working in a team. Goal and results oriented. Ability to work in a constantly changing, fast-paced work environment. Company Overview Keurig Dr Pepper (KDP) est une entreprise chef de file dans le domaine du café et des boissons en Amérique du Nord, dont les sièges sociaux sont situés à Burlington, MA et à Plano, TX, et dont les revenus annuels dépassent 11 milliards de dollars. KDP occupe une position de chef de file dans les secteurs des boissons gazeuses, des cafés et thés de spécialité, de l'eau, des jus et boissons à base de jus, et des préparations pour cocktails, et commercialise la cafetière une tasse à la fois no 1 aux États-Unis. L’entreprise dispose d'un système de distribution inégalé qui permet à son portefeuille de plus de 125 marques détenues, sous licence et partenaires d'être disponibles presque partout où les gens magasinent et consomment des boissons. Avec une large gamme de boissons chaudes et froides qui répondent à presque tous les besoins des consommateurs, les marques clés de KDP comprennent Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® et The Original Donut Shop®. L’entreprise emploie plus de 25 000 personnes et exploite plus de 120 bureaux, usines de fabrication, entrepôts et centres de distribution en Amérique du Nord. Des avantages conçus pour vous : Nos gens sont au cœur de notre entreprise, c'est pourquoi nous offrons des avantages sociaux qui soutiennent votre santé et votre mieux-être, ainsi que votre bien-être personnel et financier. Nous fournissons également des programmes d'employés conçus pour améliorer votre croissance et votre développement professionnels, tout en nous assurant que vous vous sentez valorisés, inspirés et appréciés au travail. Keurig Dr Pepper Inc. souscrit au principe de l’équité en matière d’emploi et favorise la diversité au sein de son effectif. Keurig Dr Pepper Inc. recrute des candidats qualifiés et assure l’avancement de ses employés indépendamment de leur race, de leur couleur, de leur religion, de leur sexe, de leur orientation sexuelle, de leur identité de genre, de leur expression de genre, de leur âge, de leur handicap, de leur information génétique, de leur origine ethnique ou nationale, de leur état matrimonial, de leur statut d’ancien combattant ou de tout autre statut protégé par la loi. Employeur offrant l’égalité professionnelle/Minorités/Femmes/Anciens combattants protégés/Handicapés. Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America. Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/DisabledKeurig Dr Pepper (KDP) est une entreprise chef de file dans le domaine du café et des boissons en Amérique du Nord, dont les sièges sociaux sont situés à Burlington, MA et à Plano, TX, et dont les revenus annuels dépassent 11 milliards de dollars. KDP occupe une position de chef de file dans les secteurs des boissons gazeuses, des cafés et thés de spécialité, de l'eau, des jus et boissons à base de jus, et des préparations pour cocktails, et commercialise la cafetière une tasse à la fois no 1 aux États-Unis. L’entreprise dispose d'un système de distribution inégalé qui permet à son portefeuille de plus de 125 marques détenues, sous licence et partenaires d'être disponibles presque partout où les gens magasinent et consomment des boissons. Avec une large gamme de boissons chaudes et froides qui répondent à presque tous les besoins des consommateurs, les marques clés de KDP comprennent Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® et The Original Donut Shop®. L’entreprise emploie plus de 25 000 personnes et exploite plus de 120 bureaux, usines de fabrication, entrepôts et centres de distribution en Amérique du Nord. Des avantages conçus pour vous : Nos gens sont au cœur de notre entreprise, c'est pourquoi nous offrons des avantages sociaux qui soutiennent votre santé et votre mieux-être, ainsi que votre bien-être personnel et financier. Nous fournissons également des programmes d'employés conçus pour améliorer votre croissance et votre développement professionnels, tout en nous assurant que vous vous sentez valorisés, inspirés et appréciés au travail. Keurig Dr Pepper Inc. souscrit au principe de l’équité en matière d’emploi et favorise la diversité au sein de son effectif. Keurig Dr Pepper Inc. recrute des candidats qualifiés et assure l’avancement de ses employés indépendamment de leur race, de leur couleur, de leur religion, de leur sexe, de leur orientation sexuelle, de leur identité de genre, de leur expression de genre, de leur âge, de leur handicap, de leur information génétique, de leur origine ethnique ou nationale, de leur état matrimonial, de leur statut d’ancien combattant ou de tout autre statut protégé par la loi. Employeur offrant l’égalité professionnelle/Minorités/Femmes/Anciens combattants protégés/Handicapés. Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America. Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/DisabledEducation & Experience: University Degree in Business and/or Marketing. A minimum of 2 years’ experience in product and/or brand management; CPG experience is strongly preferred. Experience with product and packaging development. Experience with project management and coordination within a company. Experience in working as part of a cross-functional team. Skills & Capabilities: Good knowledge and understanding of the Canadian CPG/FMCG industry. Strong communication and presentation skills. Project management, time management and organizational skills. Proficiency with Nielsen and Microsoft Office (Word, Excel, and PowerPoint). Attention to detail and quality. Self-motivated and results focused with strong analytical and critical thinking skills. Passion to build brands and a drive to challenge the status-quo. Independent and dynamic, enjoys and does well working in a team. Goal and results oriented. Ability to work in a constantly changing, fast-paced work environment.
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Work environment

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Requirements

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Diploma

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Internal reference No. 41055