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VP, Digital Product & Design

Company Description

Current Indigo employees should apply through the Internal Mobility page using your email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

The Vice President of Digital Product & UX/UI will directly lead the Digital Product and Design teams and cross-functionally inspire on Indigo’s journey of massive digital transformation. This person is responsible for creating the end-to-end Digital vision and product roadmap fully bringing to life digitally Indigo’s vision of being a Living with Intention company. This role is responsible for the product roadmap, UX/UI design, research, experimentation, personalization, and technical copywriting to achieve a best-in-class customer experience to achieve exponential sales and profitability growth both directly in e-commerce and through omni-channel digital touchpoints.  The Vice President of Digital Product & UX/UI will also support the organization cross-functionally in the evolution of a digital-first culture to rapidly evolve to providing Indigo customers a seamless and joyful experience. 



  • Lead Digital Transformation of e-commerce site and digital omni-channel touchpoints 
  • Lead vision and strategy for the Product Roadmap 
  • Maintain a deep understanding of market and digital trends and drive innovation to always be best-in-class 
  • Lead a culture shift, within Digital and cross-functionally, towards enhanced analytics and an experimentation mindset 
  • Support the Indigo strategy by developing mid to long-term departmental and team plans (1-2 years) 
  • Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly 
  • Champion the role of Digital Product organizationally solving on behalf of the customer 


  • Work with internal and external teams to execute the digital re-platform 
  • Lead the Product teams to constantly be innovating on behalf of the Indigo customers 
  • Lead the Design teams to bring to life simple and inspiring customer experience 
  • Ensure all digital touchpoints meet or exceed accessibility requirements 
  • Define Product Objectives and measure all relevant Key Results  
  • Seek out and partner for customer and market research to identify top solutions to exceed customers’ needs  
  • Innovate and implement a ‘digital happy place’ for Indigo customers within all phygital touch points 
  • Implement a culture and functionality for deep testing using enhanced analytics 
  • Ensure the execution of team deliverables and adapt team priorities based on changing needs 
  • Set/adhere to team budgets, as applicable 
  • Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes 
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers 
  • Proactively identify and anticipate customer expectations and needs 
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them 


  • Build strong teams by attracting and developing the best talent 
  • Bring out the best in others, empower and constructively stretch talent 
  • Give authentic feedback on performance and potential 
  • Ensure all team members understand where they stand and have clear performance objectives aligned with Indigo and department goals 
  • Accountable for the overall engagement, productivity, turnover and bench strength of the team 
  • Responsible for the creation and maintenance of a talent succession plan 
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily 
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself 
  • Help others see the impacts of their efforts and proactively engage other functions to get input 
  • Encourage others to freely share their point of view and be open to feedback 


  • Model Indigo’s beliefs and convey a positive image in everything you do 
  • Celebrate diversity of thought and have an open mindset 
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes 
  • Embrace, champion and influence change through your team and/or the organization 



  • 12+ years leading Digital Product and Design Teams  
  • Experience with omni-channel major retailers 
  • Experience with a re-platform or significant modernization work 
  • Bachelor's and/or Master's degree in Computer Science or Engineering or Business  
  • Highest level of people leadership and change management skill-set 
  • Demonstrated ability to develop effective and collaborative relationships across the organization in pursuit of corporate goals 
  • Ability to create partnerships and influence outcomes, utilizing effective communication skills  
  • Customer obsessed 
  • Creative thinker  
  • Collaborative, transparent, and inspiring leader 

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 


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