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BRP

Global CRM Strategist, E-commerce

Montreal,QC
  • To be discussed
  • As soon as possible

WHY JOIN THE TEAM?

  1. You will be a key player in the digital transformation. 
  2. Lead end to end digital projects with a focus on customer experience. 
  3. Best of all, you’ll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world’s most exciting powersports family.

YOUR KEY RESPONSIBILITIES

Strategy
Working alongside digital and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road, Marine group), you will:

  • Recommend the best CX in order to build lasting relationships with our customers. 
  • Identify business opportunities to increase customer experience & upsell opportunities.
  • Recognize & Map untapped opportunities. 
  • Define a multi-channel approach to improve CRM strategies. 
  • Recommend potential boosting tactics.
  • Have a strong understanding of  customer needs, both existing and potential. 
  • Lead the end-to-end strategy (acquisition, retention, upsell & repurchase).
  • Use data to define KPIs and goals across different segments, identify trends.
  • Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions).
  • Optimize CRM program to deliver upon overall e-commerce objectives.

Processes
Working alongside your team members and partners, you will map marketing automation processes that will support various teams, by:

  • Gathering brand, e-commerce, omnichannel & CRM objectives. 
  • Building recommendations & planning the best path to achieve goals.
  • Bringing plans to stakeholders & influencing.
  • Prioritizing initiatives and timelines.
  • Co-building roadmaps. 
  • Assessing feasibility and working in hand with CRM specialists to create a detailed execution plan.
  • Analyzing, adapting, and improving.

Culture
Working alongside your team members and partners, you will:

  • Elevate marketing skills through an active and informed global marketing community.
  • Participate in workshops and training aligned with the vision.
  • Support initiatives to develop and propel a unique and engaging CRM culture globally.

YOUR QUALIFICATIONS

  • A bachelor’s degree in marketing or related field.
  • A minimum of 7 years’ experience in customer relationship management and strategic planning.
  • Experience in marketing automation (multi-channels). 
  • Solid understanding of e-commerce & market trends.
  • Knowledge of Adobe campaign solution or Salesforce required. 
  • Fluent in both English & French (written and spoken).

YOUR SKILLS

  • Eager to engage and innovate.
  • Ability to work in collaboration with different divisions of the organization.
  • Good communicator.
  • Great problem-solving skills and creativity.
  • Detail-oriented with a critical degree of accuracy.
  • Ability to prioritize work and to carry out multiple tasks simultaneously, while adhering to deadlines.
  • Ability to lead medium-scale projects.

This job can be in either Montreal or Sherbrooke, Hybrid or remote options available.



WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.


Work environment

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Requirements

Level of education

undetermined

Diploma

undetermined

Work experience (years)

undetermined

Written languages

undetermined

Spoken languages

undetermined

Internal reference No.