{"id":7451,"date":"2018-05-10T16:15:13","date_gmt":"2018-05-10T20:15:13","guid":{"rendered":"http:\/\/sebastien.jobillico.com\/blog\/?p=7451"},"modified":"2024-12-18T22:11:12","modified_gmt":"2024-12-19T03:11:12","slug":"post-a-job-on-google","status":"publish","type":"post","link":"https:\/\/www.jobillico.com\/blog\/en\/post-a-job-on-google\/","title":{"rendered":"How to Post a Job on Google"},"content":{"rendered":"

Starting April 2018, Canadians nationwide will be able to access job postings matching such searches as \u201cjobs near me\u201d, \u201cteacher jobs in toronto\u00a0\u00bb.<\/p>\n

The question is \u201cHow can a small business leverage this new opportunity and post jobs that will rank well in Google search results?\u201d<\/p>\n

In this article, we reveal everything you should know to get your job postings on Google\u2019s job search engine and make them appealing to job seekers.<\/p>\n

What is Google\u2019s Job Search Feature?<\/h2>\n

This new feature aggregates job listings from job boards and career sites to show them upfront via the search engine. To users, it will seem that the job is posted directly on Google.<\/p>\n

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How to Get your Job Postings on Google<\/h2>\n

Google is not a platform on which you simply upload job descriptions and see them posted on the web instantly. The search engine is an aggregator that finds job postings across the web on sites such as Jobillico.<\/p>\n

If visibility is what you\u2019re aiming for, you need to help Google understand where your job postings are.<\/p>\n

There are two ways to do this:<\/p>\n

#1 Make sure that you are integrated with Google<\/h3>\n
    \n
  1. Make sure that your job postings can be found easily on the web (that is, not protected by a robots.txt file or by a META tag robot).<\/li>\n
  2. Add structured data<\/a> to your job postings<\/li>\n
  3. Inform Google about changes to your job postings by sending frequently updated sitemaps.<\/li>\n<\/ol>\n

    See Google\u2019s official guidelines<\/a> to find out how you can add the necessary markups to your job postings structured data so you can come up on Google.<\/p>\n

    #2 Post on a Google partner Job Board such as Jobillico<\/h3>\n

    Jobs posted on Jobillico are automatically programmed to be discovered by Google\u2019s search engine and displayed within the search results.<\/p>\n

    Find out how to post your jobs on Jobillico!<\/a><\/p>\n

    How can I rank higher on Google\u2019s job search engine?<\/h2>\n

    #1 Write a compelling job offer<\/h3>\n

    No one can know for sure what Google\u2019s algorithm is. What we DO know is that a compelling posting always gets more results. To this end, Jobillico has put together a guide on how to write effective job postings<\/a> and increase your chances of coming up at the top of searches.<\/p>\n

    #2 Make sure that your data is compelling.<\/h3>\n

    Sparse, empty-looking posts and listings are not much help.<\/p>\n

    \"add<\/p>\n

    #3 Lay out the information in a clear, easy-to-read format.<\/h3>\n

    If your jobs posted ends up looking like the one below, its likelihood of being read or even noticed will drop like a rock.<\/p>\n

    \"add<\/p>\n

    Make sure to add HTML coding in the description field for better display. (You can see this in Structured Data Testing Tool<\/a>)<\/p>\n

    \"how-to-add-html-to-jobposting-structured-data-on-google-Jobillico\"<\/p>\n

    #4 Post several times<\/h3>\n

    Employers who post several different jobs from the same platform often see an increase in the number of applications they get.<\/p>\n

    How can I obtain traffic statistics from Google?<\/h2>\n

    In the Google Search Console<\/a> you will be able to see the number of clicks and print-outs, CTR, and position for your job listings. Also, Google automatically tags the URL of each of your job postings with a UTM link so you can track them in Google Analytics.<\/p>\n

    Do\u2019s and Don\u2019ts to help you get your jobs posted on Google<\/h2>\n