{"id":18455,"date":"2024-01-19T06:15:00","date_gmt":"2024-01-19T11:15:00","guid":{"rendered":"https:\/\/www.jobillico.com\/blog\/?p=18455"},"modified":"2024-01-19T10:23:22","modified_gmt":"2024-01-19T15:23:22","slug":"how-to-write-an-effective-press-release-for-a-new-hire","status":"publish","type":"post","link":"https:\/\/www.jobillico.com\/blog\/en\/how-to-write-an-effective-press-release-for-a-new-hire\/","title":{"rendered":"How to Write an Effective Press Release for a New Hire"},"content":{"rendered":"\n

Share your company\u2019s latest exciting announcement by knowing how to write an effective press release for a new hire.<\/em><\/p>\n\n\n\n

Hiring a strong leader can send a positive signal to internal and external stakeholders and the public at large. However, announcing your hiring decision via a press release may be almost as challenging as bringing the new hire on board.<\/p>\n\n\n\n

If you\u2019re wondering how to write an effective press release for a new hire, don\u2019t fret. This article outlines a five-step process that\u2019ll help you write an engaging new-hire press release for your company.<\/p>\n\n\n\n

1. Start with a Strong Headline<\/h2>\n\n\n\n

Whether announcing a new product release, touting the achievement of key business objectives<\/a>, or introducing a new hire, your press release needs a compelling headline. In one sentence, and with up to 55 characters,<\/a> the headline needs to do two things:<\/p>\n\n\n\n

    \n
  1. pique interest; and<\/li>\n\n\n\n
  2. instantly inform the reader about the type of company news you\u2019re sharing. <\/li>\n<\/ol>\n\n\n\n

    Achieving this balancing act between making things interesting and informing, while using a few words, is what makes writing press release headlines challenging. <\/p>\n\n\n\n

    To make the process easier, consider adopting the following headline convention:<\/p>\n\n\n\n

    [Your Business\u2019s Name] Hires\/Taps [The New Hire\u2019s Name] for\/as [Job Title or Role].<\/p>\n\n\n\n

    The new hire press release examples below use this format:<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n

    Notice how concise both headline examples are? Make sure to keep yours short as well. The principle holds whether you\u2019re announcing one hire or a wave of them after a mass recruiting drive. <\/p>\n\n\n\n

    Also, see the logo next to the headline in our example above (It\u2019s highlighted with a red rectangle)? Including visual elements is another good tip for crafting compelling headlines. While your company logo could suffice, where possible, also use a headshot of your new employee<\/a>. <\/p>\n\n\n\n

    Going back to the Centcom example, the company uses a spread before its headline:<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    Source<\/a><\/p>\n\n\n\n

    Another rule of thumb to follow when writing your headline?  Use the active voice. Unlike the passive voice, that one creates a sense of urgency that can make the reader want to read further.<\/p>\n\n\n\n

    One last thing: don\u2019t go overboard when trying to pique interest. Using superlatives like \u201cbest\u201d and \u201camazing\u201d strikes an unnecessarily hyperbolic tone that\u2019s unsuitable for sharing business news. <\/p>\n\n\n\n

    The headline is a crucial component of all press releases, so much so that if you get it wrong your target audience might not read further. Thus, it\u2019s the first hurdle to clear when learning how to write a press release for a new hire. If press release headlines leave you stumped, consider seeking help from a PR services agency<\/a> with experience in digital marketing<\/a> to help you craft strong and compelling ones.<\/p>\n\n\n\n

    2. Introduce the New Hire in the Lead Paragraph<\/h2>\n\n\n\n

    An engaging new-hire press release should introduce the individual in the lead paragraph. Press releases are written following the inverted pyramid structure. That means you should include the most important information in the first paragraph.<\/p>\n\n\n\n

    In your lead paragraph, you can include the following, in particular:<\/p>\n\n\n\n