From Mad Men to Micro-Targeting: Advertising in the 21st Century

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By Daniel McDonald The world of advertising has changed drastically in recent years. Gone are the Mad Men days of the 1960s, when advertising companies only had to measure how many copies of each ad were printed, and how many people were likely to see it. With the widespread use of social media for sales [...]

Small and Medium-sized Enterprises: The Backbone of Canada’s Economy

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By Danielle Klassen What do Canadians value more than the country’s public schools, legal systems, banks and even health care systems? The answer may surprise you: small businesses win favour over all of these institutions because of their contributions to the nation’s economy. Small businesses ranked second most valuable to Canadians, closely behind the farming [...]

Accessing the Hidden Job Market: How to Find an SME Job

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By Jordan Adams If you’re tired of the long, tedious, competitive process of applying to large companies, why not try tapping the “hidden job market” of SMEs? While the opportunities are sometimes under the radar, the rewards can be great. Many students are unaware of how many SMEs are out there—and similarly, SMEs face difficulties [...]

SME Job Search SOS? LinkedIn to the Rescue!

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By Lisa Dalla Vecchia, Manager of Alumni and Career Communications at Simon Fraser University’s Beedie School of Business Congrats! You’ve done your homework—researched your industry of choice and determined your functional area of interest—and have decided that you want to make your mark working for an SME. But how do you go about finding SMEs [...]

My Career, My Self

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By Allison Whalen During my university years, I often envied friends in career-oriented programs such as law or physiotherapy—they had a goal in sight, a clear direction to move in. Their proverbial finish line was both graduation and the start of a career, whereas I seemed to float from class to class, eager to do [...]

Studying in the Sun

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By Danielle Klassen Imagine a world where your classroom overlooks the ocean and your walk to campus is on sand, not concrete. Imagine working toward your degree while you work on your tan. The Caribbean provides numerous opportunities for Canadian students looking for more than a week at an all-inclusive resort—here’s a snapshot. “I would [...]

Start Your Career in Oil and Gas: SME Jobs Available for All Education Backgrounds

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By Megan Stacey If small and medium-sized oil and gas companies aren’t already on your job watch list, they should be. In such a broad industry, the career possibilities are virtually endless. Jobs vary in their scope, location and required education—there’s something for everyone! Whether you’re graduating high school and thinking about entering the workforce, [...]

Good Chemistry: SMEs Offer Science Grads a Strong Mix of Job Benefits

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By Laura Jakobschuk Variety is the spice of life, and science students looking for an interesting career path may find more excitement in small businesses. In many fields, small and medium-sized enterprises (SMEs) offer more opportunities than larger companies for graduates entering the workforce. The work is usually more diverse and less repetitive, which provides [...]