From Mad Men to Micro-Targeting: Advertising in the 21st Century
The world of advertising has changed drastically in recent years. Gone are the Mad Men days of the 1960s, when advertising companies only had to measure how many copies of each ad were printed, and how many people were likely to see it. With the widespread use of social media for sales and marketing, today’s companies can—and must—evaluate a great deal more. Facebook and other social media platforms provide measurable feedback that shows exactly how successful an ad campaign has been in terms of its public response. Read More 
Small and Medium-sized Enterprises: The Backbone of Canada’s Economy
What do Canadians value more than the country’s public schools, legal systems, banks and even health care systems? The answer may surprise you: small businesses win favour over all of these institutions because of their contributions to the nation’s economy. Small businesses ranked second most valuable to Canadians, closely behind the farming industry, according to an opinion poll by the Canadian Federation of Independent Business (CFIB). Read More
Accessing the Hidden Job Market: How to Find an SME Job
If you’re tired of the long, tedious, competitive process of applying to large companies, why not try tapping the “hidden job market” of SMEs? While the opportunities are sometimes under the radar, the rewards can be great. Read More
AWhole New Level: Innovative Independent Video Game Developers
“Do what you love, and the money will come”: it’s a positive affirmation for creative people everywhere, and Shaw-han Liem is proof that it’s true. Of course, in his case it didn’t hurt that the result of his work was a cool new product to bring to a billion-dollar market. Read More
SME Job Search SOS? LinkedIn to the Rescue!
Congrats! You’ve done your homework—researched your industry of choice and determined your functional area of interest—and have decided that you want to make your mark working for an SME. But how do you go about finding SMEs that are hiring? With LinkedIn, it’s easy.
It only takes a few simple steps: Read More
My Career, My Self
During my university years, I often envied friends in career-oriented programs such as law or physiotherapy—they had a goal in sight, a clear direction to move in. Their proverbial finish line was both graduation and the start of a career, whereas I seemed to float from class to class, eager to do well in my English Literature program but lacking motivation. As my convocation date grew nearer, I sought an answer to a question that had haunted me for some time: What now? Read More
Studying in the Sun
Imagine a world where your classroom overlooks the ocean and your walk to campus is on sand, not concrete. Imagine working toward your degree while you work on your tan. The Caribbean provides numerous opportunities for Canadian students looking for more than a week at an all-inclusive resort—here’s a snapshot. Read More
Start Your Career in Oil and Gas: SME Jobs Available for All Education Backgrounds
If small and medium-sized oil and gas companies aren’t already on your job watch list, they should be. In such a broad industry, the career possibilities are virtually endless. Jobs vary in their scope, location and required education—there’s something for everyone! Read More
Good Chemistry: SMEs Offer Science Grads a Strong Mix of Job Benefits
Variety is the spice of life, and science students looking for an interesting career path may find more excitement in small businesses. Read More
